Audience Feedback

Because our target audience is people of our own age we decided that we would get a people from our year in our 6th form to watch the video and leave comments on what they thought. We decided to create a questionnaire as we thought this would be the best possible way in which we would be able to get feedback. It would also be a way in which we would be able to ask specific questions that we wanted to find out. Our questions included:

1. Did you think the narrative of the video suited the song?
2. Did you think that the performance and the recording of the video was of a high quality?
3. Was the editing of the video done at a high standard? e.g. transitions?
4. What did you think about the shots? Were they the right shots to use and were they placed in the right place?
5. What would you change and why?

These questions covered a wide area in which we wanted our target audience to think about. The results were vital because it would determine whether or not our target audience understood what our video was about.

These were the answers that we got to question 1:

• Yes, because it followed the story of the song and it made sense to fit it to the song.
• The lyrics did tie in with the song.
• Yes, good symbolism/representation, especially the reverse shot at the end

These were the responses to question 2:

• Yes, apart from the four people moving around, they looked messy.
• The people holding the cards could have been organised a bit better.
• Overall the quality was very good.
• The acting/performance was very strong.

Here is what people had to say when answering question 3:

• Although I could tell where the transitions were, but they worked very well with the song.
• Yes, good sense of flow.
• All very good, except for part with the random people with cards.
• The use of the ghosting edit from I Movie was very good.

These were the answers given to question 4:

• The use of shots of the City worked very well for the song and definitely were in the right place.
• They tied in well.
• Yes, although there was a lot of focus on the signs, which were slightly confusing.
• The part where the traffic went past looked very professional

Question 5 saw these answers:

• Get rid of the people holding the cards because they didn't work with the song
• Take out the people with the symbols as the transitions to them weren't smooth enough.

After receiving this feedback we are now trying to think of ways round the confusion with the signs